Meet the Team

Meet the Team

Our team of talented individuals have come together to create a unique balance of business and creativity.

Susan Scherer - CEO-Founder of Heavenly Hash Creamery

Susan Scherer

CEO / Founder

Nationally recognized Subject Matter Expert in Oncology and Cancer Care. Nurse for 28 years; including trauma, neurological oncology, endocrine, oncology emergency medicine and research. Acknowledged, as one of the top nurse leaders by the National Nurses in Business Association 2017.Founder RN Cancer Guide Solutions (RNCG): Nurse navigators working to break the emotional, medical and financial barriers associated with cancer care. Nationally recognized at one of the top nurse leaders by National Nurses in Business Association 2017.Creator of Employee Cancer Assistance Program (ECAP) reaching both private and commercial payers to reduce cost associates with cancer care. Veteran of US Air Force; RN, University of South Florida, BSN and Certified Oncology Nurse; OCN. Drafted and passed The Rights and Responsibilities of Patients Bill (CS/HB 1253) for the state of Florida. Active member with ONS Advocacy and Healthcare Reform Committee

Brian Althaver - President of Heavenly Hash Creamery

Brian Althaver


Seasoned global business leader with over 35 years of experience in strategy creation, business development and profit and loss management. He has held leadership roles at Jabil and Walbro Corporation where he managed teams across Europe, Asia and the Americas in which he developed multiple new strategic businesses across a range of industry sectors. Althaver has created and implemented strategies to meet unique customer needs using a broad array of business models and has deep experience launching and ramping new production operations. Responsible for implementing the resources, systems and processes required to execute the business plan.

Sheila Rinearson

Sheila Rinearson

Director of Creative and Production

Having over 30 years of experience in creative production design and management, Sheila has been successful in brand messaging, strategies and key graphic production. She has over 20 years of experience in the tradeshow industry, working with executive teams like International Reading Association, American College of Cardiology, National Restaurant Association, Doosan, Gerber, Medline and Sugino, adapting to each client’s unique niche in their industry. Rinearson is responsible for corporate brand identity, implementing the vision and message for Heavenly Hash Creamery across all media formats in web, advertising, print and video.